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Hailed as the “MySpace” for professionals, LinkedIn has taken the Internet by storm. It is now estimated that 25 million business professionals log in to this site every day to look for job opportunities, search for potential clients, get recommendations from colleagues, and reconnect with former co-workers. Founded in 2003, LinkedIn allows users to create a profile detailing their professional experience and accomplishments, which will help them connect with literally thousands of qualified professionals in their field in more than 150 industries. Perhaps this is why LinkedIn has become the hottest thing on the Internet, surpassing even MySpace and Facebook as the fastest-growing networking site on the web. As the owner of his own web design firm and the author of several books on making the most of the internet and social networking, Eric Butow has first-hand knowledge of the inner workings of LinkedIn. As a recruiter, Kathy Taylor uses LinkedIn everyday to find contacts and market her business. Their new book, HOW TO SUCCEED IN BUSINESS USING LINKEDIN: Making Connections and Capturing Opportunities on the World’s #1 Business Networking Site, takes users through every aspect of the site, from getting registered and building their network to posing questions and creating groups. Users will also learn how to search for experts in their field, find leads, get a job, and market their businesses. Unique and practical, this book shows users how to make the most of LinkedIn and the powerful networking opportunities it offers.
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