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This companion to the groundbreaking Step-By-Step Resumes guide provides readers with a foolproof process for discovering their personal brand and communicating it in cover letters. Step-By-Step Cover Letters offers an overall framework to help students, job seekers, and career changers easily build outstanding cover letters that will land interviews and score job offers. Professional resume writer and personal branding strategist Evelyn Salvador empowers readers to: Write a compelling first paragraph; Demonstrate the value they bring; Develop and communicate their brand in their letters; Summarize their key accomplishments; Edit their letters; and compel the employer to pick up the phone and call them for interviews. A CD-ROM packaged with the book is packed with cover letter samples and templates, as well as letter-building worksheets and additional tools.