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Twitter is the new face of virtual business networking and is fast becoming an essential career management tool. This groundbreaking guide from three leading career experts show how Twitter can energize a job search and advance careers in just 15 minutes a day. Readers learn how they can gain momentum in their job searches and careers through 'tweets" that consist of fewer characters than a standard text message. They also learn how to exponentially increase the size of their personal and professional networks by exchanging ideas, demonstrating subject matter expertise, enhancing their reputation, and developing a "fan club". As the definitive guide to using Twitter in the job hunt, this book addresses how individuals can build their professional brand, boost their online identity, find job leads, discover unadvertised positions, research companies, uncover industry trends, prepare for interviews, and raise their value as an expert in their field.