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Digital Media for Business Marketing - Online and Mobile Business Marketing Video

Digital Media for Business Marketing - Online and Mobile Business Marketing Video

Films Media Group
$99.95
  • Additional Info:: Closed Captioned
  • Date:: 2014
  • ISBN:: 9780816086528
Product Code: 23345DVD

Description

There was a time when companies debated whether having a Web site would be useful in an overall marketing strategy. Today, a business Web site paired with a mobile app and supported by a nuanced online marketing strategy is a necessity in order to serve an increasingly technosavvy customer base. This program gives a detailed overview of how companies can create and maximize an online/mobile presence starting with the basics—goal-setting, search engine optimization, the user experience, and traffic analysis—and finishing with more advanced promotional considerations such as Web site tie-ins (e-newsletters, blogs, social media); mobile apps; online/mobile/offline advertising (Google Ad Words, Facebook Mobile Ads, QR codes); and text message marketing. A part of the series Digital Media for Business Marketing. (25 minutes)