The old saying, “People don’t plan to fail, they fail to plan,” rings especially true when it comes to creating a company. This video helps aspiring business owners plan to succeed, with advice from veteran entrepreneurs on clarifying goals, identifying the strengths and weaknesses of a potential enterprise, and establishing a realistic pathway to prosperity. Challenging the viewer to take a serious look at his or her own ability to take risks, manage an organization, and go toe-to-toe with competitors, the program offers insight into market exploration, determining a viable market niche, gauging the level of need for a product or service, learning about one’s customer base, and deciding on the most appropriate business structure. Writing a detailed and comprehensive business plan is also a major topic. Part of the series You’re the Boss: Starting and Running Your Own Business. (25 minutes)
