Once the purpose, basic architecture, and potential consumer base of a mobile app have been established, it’s time to get busy building it. But app development is typically a complex undertaking and subject to a wide range of variables…
The process of bringing a successful app to market begins long before the actual software is developed. As with any endeavor that fuses commerce and creativity, the app usually starts with a spark of inspiration and gets fleshed out through market research and intensive planning. This program takes viewers…
With the app market in boom mode, entrepreneurs across America and around the world have poured their energy and resources into app development. What does it take to stake a claim in this high-tech gold rush? What tools and techniques are most likely to produce a winner?…
For many people, the hardest and most overwhelming part of preparing a grant request or crowdfunding campaign is the budget. This program breaks down the basics of what a budget should include, as well as how to create budgets…
Does your garage band want to record a studio album? Are you trying to raise money for a worthy community cause? Finding money for your cause or program can be difficult if you don’t know where to begin. This program explores two popular fundraising methods—grant writing and crowdfunding…
Lots of people have great ideas and enthusiasm for projects that will make the world a better place, help their community, or advance their own goals, but few know how to take their great idea and turn it into a reality. This two-part series explores two popular fundraising methods…
It might seem contradictory, but decisions about how and when to exit a company are just as important as the dreams that give birth to it. There may even be reasons that make a pre-planned exit strategy mandatory, such as the specific needs of investors. .…
From price tags to paychecks, from tracking sales to filing taxes, from opening in the morning to locking up at night, the on-the-ground challenges of running a business never end. This video sheds light on them with expert commentary.…
The old saying, “People don’t plan to fail, they fail to plan,” rings especially true when it comes to creating a company. This video helps aspiring business owners plan to succeed, with advice from veteran entrepreneurs.…
Designed for anyone currently weighing the decision to launch a business as well as those who want to push full steam ahead, this five-part series provides inspiration, insight, and nuts-and-bolts guidance on building.…
One of the most powerful tools at a job-seeker’s disposal is the career networking Web site LinkedIn. More than 200 million people have a professional presence on LinkedIn, and that number is growing every day. This program explains how to create an effective LinkedIn profile and use...
As executive director of the Life Science Career Alliance, Colleen Hamilton believes that working in health care can “really change people’s lives.” And although she’s well aware of the industry’s challenges, Hamilton firmly believes that you don’t have t...
Anyone who thinks “just working with computers” is the sole focus of the IT industry should realize that working with people is also a major requirement—and a major reward. So says Eric Wellington, dean of the Business and Computer Information System scho...